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      Women Finally Get Their Due In STEM Stock Photos

      October 10 2017 | By Rebecca Ruiz for Mashable
      Before And After: Women Finally Get Their Due In STEM Stock Photos

      (Above MASHABLE COMPOSITE image: The classic image of a girl in the 1950s looks nothing like girlhood in the 21st century.)

      While some people bizarrely debate whether women belong in science, tech, engineering, and math careers, Getty Images is busy replacing outdated stereotypes with stock images of women in STEM as they actually are: driven, talented, curious, and skilled.

      To mark Ada Lovelace Day, an international celebration to honor the achievements of women in STEM, Getty shared with Mashable contemporary and archival photos that demonstrate just how much progress has been made in creating more accurate depictions of women in these fields.

      The company’s internal statistics tell part of that story. Search terms related to professional women continue to rise year after year. Between 2016 and 2017, searches for “female CEO” rose 47 percent and “woman business meeting” by 192 percent.


      Image: Getty Images

      Image: Getty Images

      Search terms specific to STEM careers also increased during that same time period. The search for “business woman technology” skyrocketed by 1,300 percent, while “female programmer,” “woman astronaut,” and “women in technology” all rose by more than 100 percent.

      “People are looking for imagery to support what’s going on in the world,” says Claudia Marks, senior art director at Getty Images.

      The company has actively helped create new images to reflect that reality through its Lean In collection, which is a partnership with the nonprofit women’s empowerment organization LeanIn.org. The below images are part of that collection. Four images of girls and women engaged in STEM activities are among the 15 most downloaded images from that library this year. Getty counts major ad agencies and media companies (including Mashable) among its clients, so customer searches can be driven both by news events and cultural trends.

      Read more about it on Mashable.

      Check out our other articles here!

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