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December 7th, 2017

Profile: Permele Doyle & Ed East / Billion Dollar Boy

Ed East (founder & CEO) and Permele Doyle (partner) of Billion Dollar Boy, a global influencer marketing agency. Their clientele includes Estee Lauder, Mulberry, The White Company, Garnier among others.

What’s the name of your company and what is your title
Permele Doyle (PD): Billion Dollar Boy, partner
Ed East (EE): Billion Dollar Boy, founder & CEO

What inspired you to begin (working at) your company
PD: The exciting possibilities of what brands could do on social media, the challenge and satisfaction of growing something, the longtime love of brands and last but not least the opportunity to work alongside a dear friend.
EE: My father and a desire to connect creators

What was your childhood mantra
PD: Do children have mantras? That sounds very advanced.
EE: Endless curiosity

What’s your pre-take off ritual
PD: Remaining calm, finding the Delta lounge.
EE: Chat to friends & family

What’s your ideal summer vacation spot
PD: Puglia
EE: South Africa

First album you ever bought
PD: Jagged Little Pill
EE: Backstreet’s Back

What is personal space flight worth to you
PD: Say what?
EE: No feel

Would you trust an autonomous car
PD: I wouldn’t love it, but my boyfriend just got a Tesla so may have to try it soon!
EE: Yes

Where would you rather be right now
PD: Things are pretty good here. But Capri is always nice.
EE: Very happy where I am

How did you first hear about Blender
PD: From a great girl we worked with Julia Lovallo via Croissant.
EE: Colleagues

What drew you to Blender
PD: The design, calmness, space, vibe and lovely people.
EE: The serenity and style

What made you ultimately decide to move your business to Blender
PD: All of the above!
EE: The location, amenities, style, and peacefullness

What would you curate for Blender event
PD: A panel with influencers discussing their creative process.
EE: Same as Permele- high quality content creation panel with influencers.





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BLENDER // NoMad


Blender's energy is best experienced live. Populate the form below, and take the first step to elevate your brand.


and call 212-994-0230
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BLENDER // NoMad


Blender's energy is best experienced live. Populate the form below, and take the first step to elevate your brand.

or call 212-994-0230
135 MADISON AVE - FL8 | NEW YORK NY 10016