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      Permele Doyle & Edward East / Billion Dollar Boy

      Edward East (Founder & CEO) and Permele Doyle (President) of Billion Dollar Boy, a global influencer marketing agency. Their clientele includes Estee Lauder, Mulberry, The White Company, Garnier, among others.

      What’s the name of your company and what is your title
      Permele Doyle (PD): Billion Dollar Boy, partner
      Ed East (EE): Billion Dollar Boy, founder & CEO

      What inspired you to begin (working at) your company
      PD: The exciting possibilities of what brands could do on social media, the challenge and satisfaction of growing something, the longtime love of brands and last but not least the opportunity to work alongside a dear friend.
      EE: My father and a desire to connect creators

      What was your childhood mantra
      PD: Do children have mantras? That sounds very advanced.
      EE: Endless curiosity

      What’s your pre-take off ritual
      PD: Remaining calm, finding the Delta lounge.
      EE: Chat to friends & family

      What’s your ideal summer vacation spot
      PD: Puglia
      EE: South Africa

      First album you ever bought
      PD: Jagged Little Pill
      EE: Backstreet’s Back

      What is personal space flight worth to you
      PD: Say what?
      EE: No feel

      Would you trust an autonomous car
      PD: I wouldn’t love it, but my boyfriend just got a Tesla so may have to try it soon!
      EE: Yes

      Where would you rather be right now
      PD: Things are pretty good here. But Capri is always nice.
      EE: Very happy where I am

      How did you first hear about Blender
      PD: From a great girl we worked with Julia Lovallo via Croissant.
      EE: Colleagues

      What drew you to Blender
      PD: The design, calmness, space, vibe and lovely people.
      EE: The serenity and style

      What made you ultimately decide to move your business to Blender
      PD: All of the above!
      EE: The location, amenities, style, and peacefulness

      What would you curate for Blender event
      PD: A panel with influencers discussing their creative process.
      EE: Same as Permele- high quality content creation panel with influencers.

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