On and off for the past 100 years, MGM’s lions (seven different ones over the decades) have come alive on the big screen, sometimes even roaring at audiences. These iconic opening sequences clearly stand out as shots of an actual animal. In other cases, though, the physicality of a filmed logo can be hard to decipher at a glance.
Take the RTF television logo, for instance, which looks basically two-dimensional. But “television history buff Andrew Wiseman unearthed this amazing behind-the-scenes shot of the Office de Radiodiffusion Télévision Française logo,” reports Christopher Jobson of Colossal.
Back in the 1960s, explains Jobson, it “was constructed with an array of strings to provide the identity with a bright shimmer that couldn’t be accomplished with 2D drawings.” In short: a complex 3D shape was employed simply to create a compelling 2D logo.
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