Physical Craft Behind Classic 3D Film & Television Logos

September 15 2017 | By Kurt Kohlstedt for 99PI
Practical Effects: Physical Craft Behind Classic 3D Film & Television Logos

On and off for the past 100 years, MGM’s lions (seven different ones over the decades) have come alive on the big screen, sometimes even roaring at audiences. These iconic opening sequences clearly stand out as shots of an actual animal. In other cases, though, the physicality of a filmed logo can be hard to decipher at a glance.

Take the RTF television logo, for instance, which looks basically two-dimensional. But “television history buff Andrew Wiseman unearthed this amazing behind-the-scenes shot of the Office de Radiodiffusion Télévision Française logo,” reports Christopher Jobson of Colossal.

Back in the 1960s, explains Jobson, it “was constructed with an array of strings to provide the identity with a bright shimmer that couldn’t be accomplished with 2D drawings.” In short: a complex 3D shape was employed simply to create a compelling 2D logo.

Read more about it on 99PI

The Blender experience is
better in-person.

We typically respond the same day your inquiry is received.

Can’t Wait? Call us. 212-994-0230

The Blender experience is
better in-person.

We typically respond the same day your inquiry is received.

Can’t Wait? Call us. 212-994-0230