Logos have to walk the tricky walk of being simple, yet comprehensive at the same time—i.e., instantly recognizable and communicating the brand’s essence. Some logos do this very well, but many don’t. After poring through thousands and thousands of logos, we asked Gardner and the LogoLounge judges what graphic devices were trending this year and if they felt they were effective for their intended audiences. Here’s a glimpse at the 15 logo trends Gardner noticed in five categories, including Surface, Form, Object, Dimension and Line. Check out the full trend report at LogoLounge.com.
1. Shadow Breaks are these instances in which designers use a shadow to create a dimensional break, rather than a hard-line break. “Because they have built this device in, you get this greater sense of one line crossing over the other,” Gardner says. “It’s more realistic.”
2. Fades have become quite popular this year, where parts of the logo interlace with paper or the surface they’re on. “I think it’s this idea of freshness or the idea of something coming from nowhere,” he explains.
3. Rising Color is really about the intensity of color when it is placed over itself. “You’ll notice that they all start with the same basic color point that takes different shifts in gradation, where they get darker as they cross over each other.”
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