To really understand what brings a new member to your workspace — or what sends them packing — it pays to understand their perspectives and needs. Often, that’s the difference between a short-term client and one that stays far beyond their initial license agreement.
Given the growth of flexible workspace in many cities and the subsequent rise in competition, unhappy workspace clients have more opportunity to vote with their feet. So how do you help keep your clients on your side?
It all starts with a simple conversation.
Asking questions and listening to feedback is invaluable for any business. It offers a direct line to understand what’s working and what isn’t, and how to make their experience more valuable. Along the way, you stand to learn important lessons about your workspace, or your team dynamics, or even yourself, that could pave the way for new opportunities you hadn’t even considered. It’s amazing what fresh perspective can do.
With that in mind, Allwork.Space contacted flexible workspace centres in 3 major cities around the world — New York, Tel Aviv and Bristol — to learn what attracted their members to flexible workspace and what they value about their chosen spaces.
New York: Blender
Integrity Square and Billion Dollar Boy at Blender, an upscale workspace in New York City that launched early 2017, founder Scott Sassoon set out to create a community-focused environment that’s “custom built for high-caliber professionals who value thoughtful design and an elevated work experience.”
Peter Moore, Managing Partner at Integrity Square LLC, was attracted by Blender’s carefully managed environment and subsequently relocated his team to the Madison Avenue workspace.
“We were looking for a high-end entrepreneurial workspace that would be in line with our culture and exuded a level of professionalism, on trend and balanced,” he said.
“We were not interested in being located inside a zoo environment of startups.”
For Permele Doyle, a Partner at Billion Dollar Boy, also based at Blender, the workspace has played a vital role in fast-tracking their company expansion.
“We were one of the first tenants at Blender,” said Permele. “It has provided us with the perfect environment to expand our team, meet with clients and influencers and develop our creative strategies, as well as put our heads down to effectively run campaigns.”
Read more about it on AllWork