Ed East (Founder & CEO) and Permele Doyle (President) of Billion Dollar Boy, a global influencer marketing agency. Their clientele includes Estee Lauder, Mulberry, The White Company, Garnier, among others.
What’s the name of your company and what is your title
Permele Doyle (PD): Billion Dollar Boy, partner
Ed East (EE): Billion Dollar Boy, founder & CEO
What inspired you to begin (working at) your company
PD: The exciting possibilities of what brands could do on social media, the challenge and satisfaction of growing something, the longtime love of brands and last but not least the opportunity to work alongside a dear friend.
EE: My father and a desire to connect creators
What was your childhood mantra
PD: Do children have mantras? That sounds very advanced.
EE: Endless curiosity
What’s your pre-take off ritual
PD: Remaining calm, finding the Delta lounge.
EE: Chat to friends & family
What’s your ideal summer vacation spot
EE: South Africa
First album you ever bought
PD: Jagged Little Pill
EE: Backstreet’s Back
What is personal space flight worth to you
PD: Say what?
EE: No feel
Would you trust an autonomous car
PD: I wouldn’t love it, but my boyfriend just got a Tesla so may have to try it soon!
Where would you rather be right now
PD: Things are pretty good here. But Capri is always nice.
EE: Very happy where I am
How did you first hear about Blender
PD: From a great girl we worked with Julia Lovallo via Croissant.
What drew you to Blender
PD: The design, calmness, space, vibe and lovely people.
EE: The serenity and style
What made you ultimately decide to move your business to Blender
PD: All of the above!
EE: The location, amenities, style, and peacefulness
What would you curate for Blender event
PD: A panel with influencers discussing their creative process.
EE: Same as Permele- high quality content creation panel with influencers.