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    Permele Doyle & Edward East / Billion Dollar Boy

    Edward East (Founder & CEO) and Permele Doyle (President) of Billion Dollar Boy, a global influencer marketing agency. Their clientele includes Estee Lauder, Mulberry, The White Company, Garnier, among others.

    What’s the name of your company and what is your title
    Permele Doyle (PD): Billion Dollar Boy, partner
    Ed East (EE): Billion Dollar Boy, founder & CEO

    What inspired you to begin (working at) your company
    PD: The exciting possibilities of what brands could do on social media, the challenge and satisfaction of growing something, the longtime love of brands and last but not least the opportunity to work alongside a dear friend.
    EE: My father and a desire to connect creators

    What was your childhood mantra
    PD: Do children have mantras? That sounds very advanced.
    EE: Endless curiosity

    What’s your pre-take off ritual
    PD: Remaining calm, finding the Delta lounge.
    EE: Chat to friends & family

    What’s your ideal summer vacation spot
    PD: Puglia
    EE: South Africa

    First album you ever bought
    PD: Jagged Little Pill
    EE: Backstreet’s Back

    What is personal space flight worth to you
    PD: Say what?
    EE: No feel

    Would you trust an autonomous car
    PD: I wouldn’t love it, but my boyfriend just got a Tesla so may have to try it soon!
    EE: Yes

    Where would you rather be right now
    PD: Things are pretty good here. But Capri is always nice.
    EE: Very happy where I am

    How did you first hear about Blender
    PD: From a great girl we worked with Julia Lovallo via Croissant.
    EE: Colleagues

    What drew you to Blender
    PD: The design, calmness, space, vibe and lovely people.
    EE: The serenity and style

    What made you ultimately decide to move your business to Blender
    PD: All of the above!
    EE: The location, amenities, style, and peacefulness

    What would you curate for Blender event
    PD: A panel with influencers discussing their creative process.
    EE: Same as Permele- high quality content creation panel with influencers.

    Check out our other member profiles like Permele Doyle & Edward East here!

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