Water Elimination

October 16 2017 | By Katharine Schwab for Fast Co. Design
This Incredibly Simple Packaging Idea Could Reduce Global Emissions

Look at any label on a household product, from laundry detergent to dish soap to shampoo, and you’ll see that most are 80% water. Across billions of units, shipped around the world, that adds up to a huge amount of extra weight–which means more packaging wasted, more fuel needed, and more pollution produced.

What if each product was distilled down to its non-water ingredients and sold as a solid? That’s the idea behind the designer Mirjam de Bruijn‘s project Twenty, a concept for packaging where these products are sold in solid form. Once you’ve bought your shampoo pellets, you simply put them in a reusable bottle, and add water.

Read more about it on Fast Co. Design

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