We kicked off Social Media Week with Billion Dollar Boy on April 25 with a panel of influencers and brand representatives. We explored the path to creativity the influencers undergo that expressed their unique style but also followed the creative brief and brand identities. We discussed the importance of truth, individuality and expression but also achieving business goals in all stages of the process while ultimately answered the question: what happens between an influencer receiving a Creative Brief and the content going live on their channel?
Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. The mission is to give professionals at the intersection of media, marketing and technology the insights, ideas and opportunities they need to advance themselves and their organizations in a globally connected world.
Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 50+ employees and counting in London, New York, and New Orleans. They are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, retail, lifestyle, consumer goods, food and beverage, and automotive. They are harnessing the power of influencers to win hearts, catch eyes, and reinvent advertising as we know it. BDB was among the first global influencer agencies.
“We have helped this space evolve from selfies and static lifestyle imagery to the dynamic, interactive and world-changing industry it is today. We are excited to help brands grasp the unlimited potential of social audiences and creators.”
Panelists included:
Alexander Atkins / Creator of Mr Essentialist / @mressentialist
Grace Atwood / Creator of The Stripe / @graceatwood
Dina Fierro / Creative & Marketing Consultant / @dina.fierro
Johanan Merino / Director of Marketing & Communications, Mulberry North America / @johananvictor
Katie Gray / Director, Social & Digital Media, LAB SERIES Skincare for Men, The Estée Lauder Companies / @katieheygray
Check out our other events on brand identities here!