July 12 2018 | By Janine Stankus for Surface Magazine
This Ambitious New York Brand is Raising the Bar for Coworking Spaces
Above: Inside a work space at Blender Workspace. (Photo: David Cleeland of WRKSHRT)
Imagine how your work day would change if it was spent immersed in a space where good design and a hospitable experience were the top considerations. Scott Sassoon, Amro Qaddura, and Peter Korbel opened up such a place on New York’s Madison Avenue to cater to discerning creatives. They called it Blender Workspace, and worked with local interiors firm Parts and Labor Design to create a stimulating environment that doubles as a deluxe platform to elevate its members’ work. The space includes three decked-out meeting rooms and a 3,000-square-foot café and lounge that has played host to a mix of performances, panel discussions, product launches, photo shoots, and corporate soirees. Surface sat down with Sassoon to talk about the community he’s created and his plans to expand his vision globally.
Absolut Art and The PR Net host a panel discussion.
Blender Workspace was conceived in 2014 at 69 Bayard Restaurant in New York. Myself and my cofounders, Amro Qaddura and Peter Korbel, wanted to provide an alternative to mainstream [co-working spaces]. We recognized a void in the work-space-as-a-service industry and saw the need for an upscale offering with a focus on hospitality and design. The name Blender was inspired by the now-defunct music magazine—and also by my beehive Oster blender. We opened in January 2017 and after seventeen months, Blender has established itself as a premium workspace brand catering to established professionals seeking thoughtful design and an elevated work experience.
Blender is not a social club. We provide a serious, “heads-down” work environment for members and their clients. Support for emerging contemporary art is a passion and integral part of our community program. We carefully select a diverse mix of events for members and their guests that drive the culture of our space and the New York brand.
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