OBJECT CARPET x Ippolito Fleitz
via Arch Daily
When thinking of innovation, carpet manufacturers rarely come to mind. However, German family-run OBJECT CARPET released their new collection in a creatively charged film they describe as, “On the verge of madness and beyond”.
Founded by Roland Butz in 1972, the company boasts almost 50 years of experience in carpet production and individualised support on interior projects. For their latest creation, OBJECT CARPET collaborated with the Ippolito Fleitz Group, which now, after three years in development, has led to unconventional, expressive results. The Ippolito Fleitz Group, founded by Peter Ippolito and Gunter Fleitz, has been a constant in international interior design for years. They have offices in Berlin, Shanghai, Moscow and Zurich. One of the most famous projects is the outfitting of the SPIEGEL canteen in Hamburg.
“Skill x Chill, Move x Groove”
The new collection, titled “OBJECT CARPET x Ippolito Fleitz Group“, consists of eight new carpet types with a total of 111 colours. All of which can be combined with each other. This offers architects and interior designers great freedom to create exciting dialogues between colours and structures. Additionally, all carpets are free of PVC, bitumen, and latex as well as made from entirely of recycled yarn. The collection features names such as “Skill x Chill, Move x Groove” and “Flow x Glow”.
“Right from the very beginning, our understanding of collaboration was that together we kneel on the carpet but have our heads out in the world,” says Lars Engelke, Managing Director. Originally, it was to premiere at Milan Design Week. That was cancelled. Instead, the team turned their energy on a new creative outlet: A film.
“On the verge of madness and beyond”
Collaborating with prestigious fashion photographer Monica Menez, the entire planned installation moved to a studio lot. Titled “Escapade“, the viewer watches vacuum robots and carpet cheeseburgers on a stage made entirely from carpets. Instead of going to Milan, you can now visit the installation from your home – both cinematically and digitally. The film makes it possible to experience the atmosphere of the structures, surfaces, colours first hand. In addition to the spectacular moving images, you can experience the spatial installation as a 360° tour.
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