OBJECT CARPET x Ippolito Fleitz: Carpet on the Verge of Madness
via ArchDaily
Carpet company OBJECT CARPET teamed up with Ippolito Fleitz Group to create some of their most innovative work to date. The German based, family-run company needed a way to advertise in our socially distanced era. They developed an innovative video featuring choreographed roombas, carpet burgers, and all their new designs.
The Ippolito Fleitz Group, founded by Peter Ippolito and Gunter Fleitz, has been a constant in international interior design for years. They boast offices in Berlin, Shanghai, Moscow and Zurich. One of their most famous projects is the outfitting of the SPIEGEL canteen in Hamburg.
MOVE x GROOVE, SKILL x CHILL
The new collection, “OBJECT CARPET x Ippolito Fleitz Group”, has a number of special features. Eight new carpet types with a total of 111 colours. All of which can be combined with each other, offering architects and interior designers immense freedom. Additionally, the collection is free of PVC, bitumen, and latex. They wash all carpets, they’re free of harmful substances and emissions. Furthermore, OBJECT CARPET minimises the environmental impact in production by using regenerated ECONYL® nylons from Aquafil. This special fibre consists of one hundred percent recycled nylon waste.
Names of the new designs such as “SKILL x CHILL” or “MOVE x GROOVE” characterize the mood and atmosphere of a particular look. For example, the sometimes subtle, sometimes bold color variations play a decisive role in the mood of the space.
In addition, Tilla Goldberg, Product Design Director and member of the Ippolito Fleitz Group management board, emphasises how important it is today not to think in terms of individual products alone, but to design the entire atmosphere of a room. “For companies, it is increasingly a question of transforming to agile working. Broken down to the design of new working worlds, it is about creating atmospheres that support well-being or create zones that are inviting to teams and lead to inspired meetings. A carpet, here, literally lays the foundation for a room.”
In other words, this collaboration is, ironically, less about “keeping one’s feet on the ground”, but rather about being the springboard for wider creative visions. Daniel Butz, Managing Director of OBJECT CARPET, sums it up. “We have created a collection that is particularly suited to the projects of our customers. Which was our understanding of this cooperation right from the beginning.”
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