Farnsworth Fine Cannabis Dispensary Raises the Bar in the Berkshires
via Surface Magazine
Farnsworth Fine Cannabis blends serene design sensibility with a luxurious product line and rare vintage accessories to set a new standard for upscale cannabis shops.
American fashion designer Adam Lippes teamed up with entrepreneur Alexander Farnsworth to launch this suave boutique on Main Street in bucolic Great Barrington, Massachusetts. Their shop elevates cannabis retail to the realm of a high-end jewelry dealer. It was inspired by circa-1400’s European apothecaries like the august Ospedale Maggiore complex. British architect Simon Aldridge conceived the minimalist showroom with a bronze Julie Neill leaf showpiece chandelier and 78 arched oak wood vitrines that nod to Rome’s Colosseo Quadrato.
The newest LGBTQIA+ owned-and-led retailer seeks to serve as a lifestyle destination that offers customers more than just cannabis. The store intends to encourage exploration with its many curiosities, such as vintage lighters, diamond-encrusted jewelry, cannabis accessories from Higher Standards, and a capsule collection of fashion apparel from The Webster.
“In thinking about the retail experience at Farnsworth. I visited more than 50 dispensaries across the U.S. and I want to return to very few,” CEO Alexander Farnsworth adds. “Cannabis retail has become purely a commodity business and Farnsworth flips that notion on its head. Farnsworth is about beauty, culture, and places weaving the cannabis conversation to the present moment,”
Upon launch, Farnsworth debuted with a line of filtered cannabis cigarettes, available in light, classic and bold variants. In addition, they offer a 4-piece accessory set includes matchbox and cigarette holders, a rolling paper tray, and a gold or silver hummingbird motif ashtray. There’s plenty more to explore in the shop as well. Selections of hand-painted 1950s Italian ashtrays an assortment of Bakelite tube radios invented and designed by Alexander’s great uncle, Philo Taylor Farnsworth, are all on display.
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