The Creative Process: How Influencers Blend Personal & Brand Identities

We’re kicking off Social Media Week x Billion Dollar Boy on April 25 with a panel of influencers and brand representatives. We explored the path to creativity the influencers undergo that expressed their unique style but also followed the creative brief and brand objectives. We discussed the importance of truth, individuality and expression but also achieving business goals in all stages of the process while ultimately answered the question: what happens between an influencer receiving a Creative Brief and the content going live on their channel?

Panelists include:
Alexander Atkins / Creator of Mr Essentialist / @mressentialist
Grace Atwood / Creator of The Stripe / @graceatwood
Dina Fierro / Creative & Marketing Consultant / @dina.fierro
Johanan Merino / Director of Marketing & Communications, Mulberry North America / @johananvictor
Katie Gray / Director, Social & Digital Media, LAB SERIES Skincare for Men, The Estée Lauder Companies / @katieheygray

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Billion Dollar Boy is a global influencer marketing agency. It combines creativity, technology and a global network of influencers to publish content and drive engagement across social media at scale. It has two offices in London and New York City.